How to build authority in your industry even with a small audience on social media & offline
(To make money & attract industry opportunities)
How to build authority in your industry even with a small audience on social media & offline
(To make money & attract industry opportunities)
I was leading a coaching session with someone and she said, "People don't trust me yet and are not paying because I have a small audience online."
True, some people still have a small audience; however, it all starts with a small audience that grows into a big audience.
And with the right strategy, you start building the right industry authority and make money from there while growing.
You don’t need a big audience to build big authority.
You just need to be seen, heard, and trusted by the right people: consistently.
If you’re a professional, expert, or entrepreneur with a small following on social media, here’s how to build undeniable authority in your industry online and offline in 8 ways.
1. Teach boldly. Even if only 10 people are watching.
Most people wait for a large audience before they show up with weight.
But real authority is built in the quiet seasons.
Show up like the person you’re becoming, not the person you’re doubting.
When 10 people trust you, 10,000 follow soon.
I have a free course to help you increase your value. Download Value Ascension course here: https://stan.store/Joybert
2. Post like a problem solver in your industry
Not as someone seeking to be a popular figure and seeking for likes and comments.
Your audience doesn't need more selfies.
They need clarity, solutions to their problems from you.
Drop practical insights that solve problems in their lives.
Teach through your content and don't entertain aimlessly.
3. Pin one authority post at the top of your profile
Your top post should communicate the following:
✅ Who you help as a professional or business owner
✅ Share one key win you have experienced as an expert
✅ Offer a next step (For example ask them to DM you, give a link, a lead magnet etc)
That one post should produce more results than your whole bio.
4. Leverage borrowed credibility.
If you are small, attach yourself to rooms, brands, mentors or networks with trust.
Do the following:
- Mention client results base on the problems you already solved even by offering free services.
- Share collaborations
- Quote respected industry leaders
- Speak at small events online and offline (record everything) and share.
Your audience grows as your trust trail grows.
5. Create your own content category
You cannot build authority in any industry in this generation without sharing content consistently.
Don't just share what's trending.
Be the one who says what others won't say in your industry.
Define a niche category or idea you become known for:
Content consistency + Ownership of content category = authority
I have a free course to help you increase your value. Download Value Ascension course here: https://stan.store/Joybert
6. Get Offline and get in the right rooms.
Industry authority isn't only built in posts on line.
It's built in eye contact and handshakes also.
Do the following:
- Attend targeted events
- Ask sharp questions when in the room
- Follow up with value
Offline credibility will always echoes online.
7. Document what you do, then teach it back as you grow
- Did you help a client? Write about how.
- Did you shift your own mindset? Share the strategy
- Did your process produce repeated results? Frame it as a method
Teach from your journey and process. Not theory.
People respect and value repeatable results.
8. Repeat one clear authority sentence until the market tag it to you.
Example "I help {specific audience} solve {specific problem} using {specific method}."
Say it confidently in every:
- Bio
- Elevator pitch
- Intro video
- Post footer
- Etc
You build authority when people can repeat what you do without you present.
Did you pick 1 or 2 strategies to practice? Comment "I am becoming a person of authority."
If you lead a team, host events, or need someone to train, coach, or consult on becoming a trusted voice in your field, let's talk.
Dr. Joybert Javnyuy
I Help Experts, Entrepreneurs & Institutions to Extract, Package & Monetize Specialized Value | Book Me to Train, Coach & Speak |
